Free Hashtag and Keyword Set Generator
Enter your niche and get three sets of tags — broad, mid-volume and narrow — plus the tag families to avoid entirely. No login and no connection to any platform.
Calculator
- Broad tags
- —
- Mid-volume tags
- —
- Narrow tags
- —
- Tags to avoid
- —
Results are estimates, not guarantees. Platform algorithms and rules change without notice, and no method can guarantee a specific follower count. No tool on this site connects to your account or asks for your password. Never share your password with any website. Check the platform's own help pages for current features.
Read the matching guide Next tool: Free Username and Bio Idea Generator
A good tag set is not a long list of popular words. It is a small mix across three volume bands, so a post has a chance in a busy tag and a real chance in a quiet one.
This tool builds that mix from your niche, and names the tag families that actively hurt a post. It runs in your browser and connects to nothing.
Why three volume bands
Tags behave like queues. In a very busy tag your post is visible for seconds; in a very quiet one it stays near the top for days but few people look.
| Band | Typical use | What it gives you |
|---|---|---|
| Broad | One or two per post | A small chance of a large audience |
| Mid-volume | Two or three per post | The band most small accounts actually get discovered in |
| Narrow | Two or three per post | Lasting visibility to a small, well-matched audience |
Volumes shown by this tool are estimates. It does not connect to any platform and cannot read real tag counts — no tool that runs in your browser can.
The tag families to avoid entirely
Some tags cost a post its reach. They are the ones built around reciprocal following rather than a subject.
- Follow-for-follow and its variants in every language.
- Like-for-like, comment-for-comment and engagement-pod tags.
- “Free followers” and follower-generator tags.
- Follow-train and follow-chain tags.
- Any tag whose entire population is other accounts asking for the same thing.
These attract accounts that unfollow within days, and they are heavily filtered on every platform. A post carrying them can be suppressed regardless of its content.
How many tags to use
Fewer than most guides suggest, and more specific.
- Five to eight relevant tags outperform thirty generic ones on Instagram in almost every account we have looked at.
- On TikTok, two or three are usually enough — the caption text and on-screen words matter more than tags there.
- On YouTube, tags are a minor signal; the title and thumbnail carry almost all the weight.
- On Facebook, tags do very little. Use one or two and spend the effort elsewhere.
Keywords matter more than tags now
On every platform, the words that appear in your caption, on screen and in your spoken audio are increasingly searchable. That is a larger opportunity than tags.
- Say the topic out loud in the first seconds of a video — it is transcribed and indexed.
- Put the topic in on-screen text as well as in the caption.
- Use the words your audience would actually type, not the words the industry uses.
- Repeat the core term naturally rather than stuffing variations of it.
Questions about this guide
Do hashtags still work?
They help discovery modestly and they are no longer the main lever on any of the four platforms. Searchable text — captions, on-screen words, spoken audio — now does more work than tags on Instagram and TikTok. Use a small specific set rather than a long generic one, and put the effort you save into making the topic legible in the first seconds.
Where do the volume estimates come from?
They are relative estimates based on how broad or specific the generated term is, not readings from any platform. This tool runs entirely in your browser and connects to nothing, so it cannot see real tag counts. Treat the bands as a way to build a balanced mix, and check a few tags manually in the app if exact volume matters to you.
Should I use the same tags every time?
Keep a stable core of three or four tags that describe what the account actually is, and rotate the rest per post. A completely fixed set stops reaching anyone new; a completely random set never builds any association between your account and a subject. The core-plus-rotation pattern gets both.
Can hashtags get my post hidden?
Yes, if they belong to the banned or heavily filtered families — reciprocal-follow tags, engagement-exchange tags and spam-adjacent tags are all filtered on the major platforms. A single such tag can suppress an otherwise fine post. The generator lists these separately so you can see the pattern rather than memorising a list that changes.