Free 30-Day Content Plan Generator
Enter your niche, platform and the hours you really have, and get a 30-day plan with a realistic posting rate and a four-type content rotation. Free and browser-only.
Calculator
- Realistic posts per week
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- Content mix
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- Your 30 days
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Results are estimates, not guarantees. Platform algorithms and rules change without notice, and no method can guarantee a specific follower count. No tool on this site connects to your account or asks for your password. Never share your password with any website. Check the platform's own help pages for current features.
Read the matching guide Next tool: Free Engagement Rate Calculator
Most content plans fail for one reason: they are built from ambition rather than from available hours. A plan that assumes seven posts a week from someone with three hours is a plan that ends in week two.
This generator starts from the hours you actually have, works backwards to a sustainable rate, and fills the days with a rotation of four content types.
How the posting rate is calculated
A single post costs roughly 45 minutes end to end for most people — idea, capture, edit and caption. The generator divides your available hours by that and caps the result at fourteen a week.
| Hours per week | Posts per week | What that looks like |
|---|---|---|
| 1 | 1 | One considered post, sustainable indefinitely |
| 3 | 4 | The most common realistic answer alongside a job |
| 6 | 8 | More than one a day on most days; needs a batching habit |
| 10+ | 13–14 | Effectively a part-time job |
If the number looks low, that is the point. Four posts a week for three months produces more than fourteen posts in one week followed by silence, and it is not close.
The four content types, and why they rotate
An account made of one type becomes predictable in a way that stops working. The rotation is what keeps a month watchable.
- Value — one thing about your niche someone can use today. The backbone; roughly a quarter of posts.
- Story — something that went wrong and what it taught you. Builds the reason to follow rather than just watch.
- Proof — a before and after, a result, a number from your own work. The type that converts browsers into followers.
- Conversation — one specific question your audience has an opinion about. Raises engagement, but only in rotation.
All-value is dull. All-conversation reads as bait and the platform learns to distrust it. The rotation is doing real work, not decoration.
Why rest days are in the plan
The non-posting days are part of the plan rather than gaps in it.
- Comment replies need time, and replies in the first hour do more for distribution than an extra post.
- Batching works better with a gap: two capture sessions a week beats seven daily scrambles.
- A plan with no slack breaks the first week something goes wrong, and the habit usually goes with it.
Using the plan without abandoning it
- Copy it somewhere you will see it. A plan in a closed tab is a plan you have already left.
- Fill the topics a week ahead, not a month — a month of decided topics goes stale and gets ignored.
- Move a post rather than skipping it. Moving keeps the count; skipping breaks the habit.
- At day 30, count what you actually published and rebuild the next plan from that number rather than the original one.
The number you actually hit in month one is the honest input for month two. Almost everyone overestimates the first time, and the plan is more useful once it stops flattering you.
Questions about this guide
How many posts a week do I really need?
Enough to give the platform regular chances at distribution, which for most small accounts means three to five. Below three, each post carries too much weight and a bad week erases a month. Above seven, quality usually falls before reach rises — unless you have a genuine batching system, which is what the higher outputs in this tool assume.
Is 45 minutes per post realistic?
It is a reasonable middle for a short-form post including the idea, the capture, the edit and the caption. A talking-head clip on a familiar topic can be 20 minutes; a scripted piece with b-roll can be three hours. If your own average is different, adjust the hours you enter to match — the arithmetic is the same either way.
Can I use the same plan on more than one platform?
Use the same topics, adapt the format. A carousel and a short video can carry the same idea, but they are not the same work, so do not count one post as covering two platforms unless the second is genuinely a repost. The generator asks which platform you are planning for because the sustainable rate differs — TikTok tolerates and rewards more frequent posting than Facebook does.
What if I miss several days?
Move the missed posts forward rather than dropping them, and do not try to make them up in a single day. The habit is the asset the plan is protecting; a catch-up burst breaks the rhythm and usually produces the worst posts of the month. If you miss more than a week, rebuild the plan from the hours you actually have now.